View Hide comments Back to blog. How to Create a Facebook Business Page. Facebook Tutorials. My 1 goal here is to make you a better Facebook marketer. So let's get to it! For our example I'll choose "Local Business or Place" Step 3: Choose a Category If you choose a page type other than Cause or Community then you'll need to choose a category for your page.
Just click the dropdown and you'll be given plenty of choices. Enter your exact business name here.
How to Create the Best Facebook Business Page
I think this is a mistake. So click the blue button. Step 7: Set Up Page Here's where the fun starts! You'll need to enter the following: Category -- No dropdown here, just type in the category you want to associate with important in Graph Search Add a description -- This will show on your Timeline as the "About Section" -- unless you've chosen a Local Business Website -- Let people know how to find you online outside of Facebook Facebook then asks you "Is XYZ business a real establishment, business or venue"?
Once you're finished with the above info, you'll see something like this: Notice how I selected multiple categories and Facebook gives me more to choose from. Step 8: Add Profile Picture Here you need to upload an image from your computer or import from a website: Your image needs to be at least pixels wide in order for Facebook to accept it. Step 9: Like Your Page Facebook will now walk you through a few steps.
How to make a Facebook page for your small business | PCWorld
The first one directs you to Like your page: If you aren't ready for people to see your page it's probably best to hold off on Liking it just yet. I clicked "Skip". Step Add a Cover Facebook doesn't prompt you to upload a cover photo like it does all of the other setup features.
Your Facebook Business Page is Created! Now that you have your page set up, what's next? Ready to watch it soar to success? Join our Day Facebook Challenge! You'll learn how to build a thriving Faceboook page from scratch. And to help you along your journey -- you'll receive training materials each day!
The best part? It's all free.
Just click the button below and you'll be on your way! You should take advantage of this and make an effort to connect with your potential customers on Facebook. You can even route organic leads from Facebook right to your CRM or sales system. For example, at Kinsta, any messages that come to our Facebook business page are automatically routed to our sales team in Intercom. There are a lot of different ways to get creative with a Facebook page and make it for your team. First, go to this page. You will receive the next issue of the Kinsta Newsletter within a week.
A profile picture for a company page works the same way as a profile picture for a personal page. First, go to the About page, and add information that you think will be valuable and interesting to potential customers. Then, go to Photos and add some photos so that people could see what you are all about remember, a picture is worth a thousand words!
Then go to Community and create a group to build a community around your page. The key to building a following on Facebook, just like with any social media platform, is providing value. An easy way to incentivize people to follow you is to post special offers and discounts and make them available only for Facebook fans. If you want to build meaningful relationships with existing and potential customers you should give them something more. Figure out what your target audience is struggling with on a daily basis and then share content — both created in-house and curated from other websites — that helps them solve their problems.
Also, make sure to interact with people on your company page. Your aim should be to build a community on Facebook. Encourage discussions, ask questions, listen to the answers, and try to be helpful.
How to create a Facebook business page
A good example is this thread , where a group memmber asked a great questions and many added their answers:. This example shows a group, not a Facebook page, I know. Yet the dynamics and the approach to running and growing a group on Facebook are pretty close to growing a Facebook page.
You see, when you have just launched your page, you are all excited and post ten times a day, but in a week or two the initial enthusiasm inevitably wears off. Tired of WordPress issues and a slow host? Check out our plans. Just like anything worthwhile, building a following on Facebook takes time, so you need to approach it strategically:. But if you persevere, you might be surprised what you can achieve! You are building a valuable asset that should help you generate leads. So be patient. Play the long game. Now that you have spent all this time and energy to create a great Facebook business page, it would be a shame not to promote it.
The best way to hook them? Provide them with solid reasons to make their choice easier. You may have heard about Facebook banning or removing pages and groups from time to time. So what can you do to protect your business? You can get banned at any time without an explanation. I know, you need to use the services of an email marketing software provider in order to do that, so you are still vulnerable. However, while social media platforms have been banning people left and right recently, email marketing software providers managed to restrain themselves so far.
After all, if you have an asset that generates thousands, or tens of thousands, or even hundreds of thousands of dollars in monthly revenue, then you might not handle the news that it can be taken away from you at any time very well. So start thinking about how you can convert your Facebook followers into email list subscribers. Again, you need to give them a reason to do so. An opt-in bribe is something that you offer in exchange for an email address. It can be a discount, it can be an ebook, it can be a video course, etc. Think about movies. If you are providing value to your email list subscribers, you will start receiving positive feedback.
Make sure to include email list promotion in your content calendar. Then try to gradually increase the email list promotion frequency. See how people react.
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If you get complaints, then take it down a notch, if no one seems to mind then keep doing what you are doing. Moving your followers from Facebook towards an email list allows you to build much stronger relationships with your followers and have the full control of the medium. Let me recap: some of your current and potential customers are on Facebook. Therefore, you should be on Facebook to being able to reach them and test it as an acquisition channel, at least for a while.
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Click Continue and follow the on-screen instructions. The homepage of Facebook. How to Create a Facebook Page.